What's New?

Carpenter Coins

Jack Carpenter's handling of Copper Silver Brass!

Cherry Casino Flamingo Quartz (Pink)

The indescribable metallic mauve pink, is nostalgic of the 50's; yet perfectly modern as it plays off the iconic red cherry back design.

CIB: Cards In Bag by Dominique Duvivier

An impossible new card effect that fooled Penn & Teller!

CIB: Jerry's Nuggets Cards In Bag

The Penn & Teller fooler is back! Now in Jerry's Nuggets!

Coin to Wallet

A powerful, direct and amazing effect

Cop Wallet x Interpreting Magic Bundle

Don't want to make the Cop Wallet as desciribed in Interpreting Magic? Don't worry! Get both!

Was: $120.00
Now: $110.00
On Sale
DEAL OR NOT DEAL by Mickael Chatelain

A perfect close-up routine! An effect with multiple twists and turns!

DeLand: Mystery and Madness

All of DeLand's miracles are presented in this lavish 608-page book, including a full deck of gimmicked cards.

False Anchors

Pre-Orders Ship April 6

Change a person's perception so it becomes their new reality.


FLAME is by far one of the most amazing visual effects in close-up fire magic.


A clever and practical approach to the visual appearing deck effect

Machinations by Ben Harris

Ben Harris has taken "The Trapdoor Card" puzzle and pushed it to the limit


A visual, fun, and sweet effect


OMNIBUS focuses on the most popular card effect in the history of magic... The Ambitious Card.

Opus Book Test (English)

An INTELLIGENT MARKER that allows you to perform miracles!

Rainbow Ropes Remix NEON by Daryl

Three different colored pieces of rope are shown and openly tied together. Amazingly, the knots melt away, transforming the pieces into one long three-colored Rainbow Rope! You finish clean and everything can be thoroughly examined! 

Six Outs Mini by Blake Vogt

Ask your spectators any questions having 1 in 6 outcomes and watch their minds explode when you are correct EVERY single time... with Six Outs Mini.

Tannen's Signature Playing Cards

Be one of the first to own our brand new deck of playing cards.

The Corner of Piccadilly (Tarot Size)


The Darkest Corners by Ben Hart

Filled with creativity and wisdom, earned from hundreds of performances, this is Ben Hart's Darkest Corners

The Linking Finger Ring Project by David Regal

The Linking Finger Ring Effect, created by Persi Diaconis and Richard Himber, is one of the greatest magic effects ever devised. It captures the imagination of an audience and absolutely slays them. This is as good as it gets, close-up magic at its finest.


The Red Prediction by Daryl

An amazing prediction effect by DARYL!

The Shift Volume 2

Inside the Shift Volume 2 you’ll receive three amazing routines, three useful and refined card techniques, and three essays that build on the essays from Volume 1


"Timeless" is an extraordinary and unusual effect with your wristwatch. Imagine being able to predict a spectator's freely-chosen time, and then being able to cause the hands of the watch to disappear completely. More than a trick, "Timeless" is a special watch (included) that can force any time you desire and allow you to vanish the hands at the end of the effect.

Torn Corner Machine 2.0

What if it were possible for you to tear the corner of a card, or the card in half, the same way every time? 

True Colors by Eric Chien

A FISM winning color change

Ultimate Ambition Improved

The perfect for the finish to any Ambitious Card routine.


Give your spectator the ability to unlock your phone. Then, you unlock theirs!

WOW CUBE by Tejinaya Magic

"WOW!" has entered cube magic!

Interpreting Magic by David Regal

Ten years after Approaching Magic, his top-selling book was released, now comes Interpreting Magic by David Regal.

Optix by Tobias Dostal

Now Shipping!

The #1 talked about trick at Magic Live - that wasn't for sale

Flare by Nicholas Lawrence

This remarkable gimmick allows you to shoot fireballs from a seemingly ordinary marker

MENTAL DICE by Tony Anverdi

Know the exact value of three different dice. You can even be in a differnt room than your spectator! 

Neat Review Issue Two

Issue Two of THE NEAT REVIEW takes us to our home, New York City

Second Thoughts by Ramon Rioboo

Second Thoughts will have you rethinking your approach to card magic and applying Riobóo’s ideas to make its effects entertaining, its methods impenetrable.

Spectro Touch

João Miranda's newest creation- an update to PK Touches


When R Paul Wilson tells you that this is the most amazing color changing deck, he is not kidding around.


Stargate allows you to go boldly where no marker has gone before.

Candy Cash

An incredibly visual transformation!

Matrix Art

Back Orders Ship August 3

You will go nuts when you see this gimmick

Neat Review Issue Three

Read interviews, sleights, tricks and essays from Japan's top magicians. 

Revolve by Nicholas Lawrence

Nicholas Lawrence's signature trick Evolve is back, and now it comes pre-made

Rubiked (Gimmick & App)

A completely new way to perform a Rubik's cube prediction.

The Regal Cop Wallet by David Regal

What is the smoothest loading wallet possible? A wallet you don't load.

True by Mr. K and Secret Factory

TRUE is an advanced electronic sensing system that looks totally organic. It combines NFC sensing with long-range receiving technology to allow you to know the locations of 4 hidden objects.

Dead Lock

Give your spectaotr the ability to intuit the specific four digit combination that opens a padlock

$52.40 - $65.40
Distilled by Ryan Plunkett

A stunning collection of practical, professional effects plucked directly from the working repertoire of Ryan Plunkett

Repertoire by Asi Wind

An extensive collection of Asi Wind’s repertoire that stretches over the last two decades.

Roller Coaster

Now Shiping!

A stunning coin through glass

Blue Illusion


Mint Box

A diabolical, practical semi-automatic switching device.