What's New?

Animal Mistake

Each time you unfold the paper, it gets bigger and the illustration magically changes.

Black Door

A revolutionary switching device that fits in your pocket

Cardboard The Book by Patrick Redford

Patrick explores over a dozen effects and techniques with a shuffled deck to create powerful and memorable magic

CIB: Cards In Bag by Dominique Duvivier

An impossible new card effect that fooled Penn & Teller!

Coin to Wallet

A powerful, direct and amazing effect

DeLand: Mystery and Madness

All of DeLand's miracles are presented in this lavish 608-page book, including a full deck of gimmicked cards.

Gypsy Queen

Leave your spectators with a memory they will always treasure!

Interpreting Magic by David Regal

Ten years after Approaching Magic, his top-selling book was released, now comes Interpreting Magic by David Regal.

Jerry's Nuggets Playing Cards

The most iconic deck of cards ever to be created. Now Jerry's Nuggets Playing Cards are your EVERYDAY cards! 

$12.00 - $40.00
Method 01

Imagine having the ability to cause any freely named card, or any two-digit number impossibly appear blistered on your fingertips. 

Mint Box

A diabolical, practical semi-automatic switching device.

Neat Review Issue Two

Issue Two of THE NEAT REVIEW takes us to our home, New York City

Number 4 Envelope

A durable, hand-made four way out envelope.


OMNIBUS focuses on the most popular card effect in the history of magic... The Ambitious Card.

Opus Book Test (English)

An INTELLIGENT MARKER that allows you to perform miracles!

Opus by Garrett Thomas

Now Shipping!

Garrett Thomas not only teaches multiple coin to ring effects, he also walks through his creative process which can be applied to any magician developing their routines.

PENIC by Nemo & Hanson Chien

Make a pen suddenly appear in a flash!

Pure Imagination by Scott Robinson

For over 20 years, Scott Robinson has been sharing fantastic magic in hard-to-find publications. At last, all his work has been made available in one place.

Repertoire by Asi Wind

An extensive collection of Asi Wind’s repertoire that stretches over the last two decades.

Roller Coaster

Now Shiping!

A stunning coin through glass

Six Outs Mini by Blake Vogt

Ask your spectators any questions having 1 in 6 outcomes and watch their minds explode when you are correct EVERY single time... with Six Outs Mini.

Socks by Michael Huot

Memorable Mentalism with ordinary objects

Suspended by Mathieu Bich

A guaranteed audience fooler! 

Tannen's Signature Playing Cards

Be one of the first to own our brand new deck of playing cards.

The Illusioneer

Carlos Vaquera is a seminal force of European magic, and this is his opus.

The Linking Finger Ring Project by David Regal

The Linking Finger Ring Effect, created by Persi Diaconis and Richard Himber, is one of the greatest magic effects ever devised. It captures the imagination of an audience and absolutely slays them. This is as good as it gets, close-up magic at its finest.


The Shift by Ben Earl

The Shift is an ambitious undertaking: presenting powerful magic effects, technique and theory in brand-new ways-creating a unique literary magic resource and a great cover-to-cover read. 

The Shift Volume 2

Inside the Shift Volume 2 you’ll receive three amazing routines, three useful and refined card techniques, and three essays that build on the essays from Volume 1

Torn Corner Machine 2.0

What if it were possible for you to tear the corner of a card, or the card in half, the same way every time? 

True Colors by Eric Chien

A FISM winning color change

WOW CUBE by Tejinaya Magic

"WOW!" has entered cube magic!

Optix by Tobias Dostal

Now Shipping!

The #1 talked about trick at Magic Live - that wasn't for sale

Flare by Nicholas Lawrence

This remarkable gimmick allows you to shoot fireballs from a seemingly ordinary marker

Second Thoughts by Ramon Rioboo

Second Thoughts will have you rethinking your approach to card magic and applying Riobóo’s ideas to make its effects entertaining, its methods impenetrable.

Spectro Touch

João Miranda's newest creation- an update to PK Touches


When R Paul Wilson tells you that this is the most amazing color changing deck, he is not kidding around.


Stargate allows you to go boldly where no marker has gone before.


Charming and miraculous, one of the most original tricks of the year.

Poker Protection

Only a few copies left!

Poker, America's Favorite pastime...

Revolve by Nicholas Lawrence

Nicholas Lawrence's signature trick Evolve is back, and now it comes pre-made

Rubiked (Gimmick & App)

A completely new way to perform a Rubik's cube prediction.

True by Mr. K and Secret Factory

TRUE is an advanced electronic sensing system that looks totally organic. It combines NFC sensing with long-range receiving technology to allow you to know the locations of 4 hidden objects.


Nikolas Mavresis' Cinemental is a blockbuster two-phase mentalism routine that will leave your spectators begging for a sequel.

Funny by Nick Diffatte

11 Essays on the performance of stand-up comedy magic, comedy writiing, and three stand-up tricks directly from Nick’s live shows

Blue Illusion