Featured Products

Tannen's Signature Playing Cards

Be one of the first to own our brand new deck of playing cards.

Maximum Entertainment 2.0

The MOST beloved and practical book for the magician and mentalist who wants to rise above the crowd. 


BRETZELS is so incredible - it allows you to LINK pretzels together!

Spectro Touch

João Miranda's newest creation- an update to PK Touches

Repertoire by Asi Wind

An extensive collection of Asi Wind’s repertoire that stretches over the last two decades.

Mint Box

A diabolical, practical semi-automatic switching device.

The Art of Switching Decks by Roberto Giobbi

Back in Print!

Roberto Giobbi details every single version of the Deck Switch that he knows. Sitting, standing, walking, it doesn't matter. If you want to learn the Deck Switch then this is your ultimate resource!


Balance borrowed objects in your hands AND in your spectators hands!

Oh So Juicy

An effect so clean and visual that you'll fool yourself in the mirror!

True by Mr. K and Secret Factory

TRUE is an advanced electronic sensing system that looks totally organic. It combines NFC sensing with long-range receiving technology to allow you to know the locations of 4 hidden objects.

The Tannen's Magic Mystery Box

Our most famous item!

The Joy of Magic by Miguel Gómez

An open door into the work and character of Miguel Gómez, one of Spain's most renowned magic stars.

Rubiked (Gimmick & App)


A completely new way to perform a Rubik's cube prediction.


A burnt book of matches transforms an impossible object that your spectator can keep!

Denis Behr Lecture

Monday, November 4, 2019

7pm @ Tannen's

Cherry Casino Fremonts (Desert Inn Purple)

The Desert Inn Purple Cherries edition features the iconic cherry back design that playing card enthusiasts have grown to love, complete with a striking new colorway: soft metallic purple. 

Orbit V7

LIMITED EDITION: Will NOT be reprinted...and they are marked.

52 Lovers Through the Looking-Glass

Contains unpublished material previously known only to a few privileged people. 

Ultra Lucky Coin

Built to last a lifetime, this is Erik's signature close-up trick, available for the first time in very limited quantity.

CTC Project

The Coin Through Can has evolved. 

In Order To Amaze

A collection of memorized-deck miracles!

Card Fictions

Pit Hartling’s modern classic - finally back in print (updated edition).

Legacy V2

From the creators of Heirloom, one of the best-selling tricks of the last decade, comes a miracle that fits in your pocket. 

Any Card by Richard Sanders

A killer effect that packs a HUGE punch to the spectator's mid section!


An easy, strong piece of metnal magic with cards and dice.


Silhouette gives you the uncanny ability to manipulate and interact with shadows. 

Mouth Coils: 50 Feet

Mouth Coils by Cresey

Mouth Coils

Produce yards of tissue ribbon from your mouth.

Little Door

A magical, illustrated tale designed to entertain and enrapture audiences of all ages.

Lucky Card Deluxe

Armed with a deck and the Frame, you are set to perform a complete card act.