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Carter the great.

A Century of Magic

For a century, Tannen's Magic has been the ultimate destination for magicians worldwide. From legendary icons to young newcomers, we've fueled imaginations, sparked careers, and kept the art of magic alive.

Founded in 1925 by Louis Tannen, we're the oldest operating magic shop in New York. We've been a hub for magicians to discover new tricks, perfect their craft, and connect with others who share their passion for the art of illusion.

Year 1925

Founding of Tannen's Magic Shop

Louis Tannen establishes Tannen's Magic Shop in New York City, which quickly becomes a hub for magicians to acquire tricks, props, and resources.

Year 1974

Tannen's Magic Camp

Tannen's launches its first Magic Camp, an innovative program designed to educate and inspire young magicians. Tannen's Magic Camp has profoundly shaped the magic world.

With alumni like David Blaine and Michael Carbonaro, it remains a cornerstone for nurturing future magic stars to this day.

Years 70s through 90s

Continuing Legacy

During these decades, Tannen's cements its role as a cornerstone of the magic community, influencing generations of magicians and expanding its offerings.

Year 2002

Relocation to Herald Square

Tannen's moves to its current location at 45 West 34th Street, making it easily accessible to customers in the heart of Manhattan.

Performance with a dog.

Present Day: A Global Destination

Known as New York's oldest operating magic shop, Tannen's continues to thrive as a mecca for magic enthusiasts, offering products, performances, and a connection to the rich history of the art

Magician artwork