

A Century of Magic
For a century, Tannen's Magic has been the ultimate destination for magicians worldwide. From legendary icons to young newcomers, we've fueled imaginations, sparked careers, and kept the art of magic alive.
Founded in 1925 by Louis Tannen, we're the oldest operating magic shop in New York. We've been a hub for magicians to discover new tricks, perfect their craft, and connect with others who share their passion for the art of illusion.

Founding of Tannen's Magic Shop
Louis Tannen establishes Tannen's Magic Shop in New York City, which quickly becomes a hub for magicians to acquire tricks, props, and resources.

Tannen's Magic Camp
Tannen's launches its first Magic Camp, an innovative program designed to educate and inspire young magicians. Tannen's Magic Camp has profoundly shaped the magic world.
With alumni like David Blaine and Michael Carbonaro, it remains a cornerstone for nurturing future magic stars to this day.

Continuing Legacy
During these decades, Tannen's cements its role as a cornerstone of the magic community, influencing generations of magicians and expanding its offerings.

Relocation to Herald Square
Tannen's moves to its current location at 45 West 34th Street, making it easily accessible to customers in the heart of Manhattan.

Present Day: A Global Destination
Known as New York's oldest operating magic shop, Tannen's continues to thrive as a mecca for magic enthusiasts, offering products, performances, and a connection to the rich history of the art
